The concept was originally created by chef Matthew Kenney; a world-famous vegan chef, two-time nominee of the James Beard award and winner of Food + Wine Magazine’s Best New Chef.
He’s one of the elites in the vegan community and a highly respected culinary creator. This was his first fast casual concept. Most of his restaurants are fine dining in major metropolitan areas such as Paris, Japan, New York and LA.
We approached him about the idea of bringing plant-based food to the everyday person. What we wanted to do was make something unfamiliar- plant based food- familiar. Pizza, cheese, burgers, and so much more beyond the typical go-to salad that every vegan or plant-based eater gets stuck with at fast casual restaurants.